If you pass away before your plan is fully paid we can cover the cost with the Avalon Promise

For extra peace of mind, if you choose to pay for your funeral plan by instalments over two or more years, you can benefit from our Avalon Promise:


  • The Avalon Promise comes into effect when your plan has been in place for 12 months

  • Avalon will cover the costs of all the services included in your chosen plan

  • The only plan provider that works with local, independent Funeral Directors and offers this level of security

  • Your family can focus on celebrating your life, without worrying about the cost

How does the Avalon Promise work?

The Avalon Promise means that if you pass away before your funeral plan is fully paid for, you’ll still get the funeral services included in your Avalon plan.

For example, if you take out a plan over 10 years and pass away during the instalment term with payments still left to pay, we won't ask your family or representative to pay the remaining instalments before the plan can be used. This means that your loved ones will have one less thing to worry about and you'll be remembered the way you want to be.

To find out more about the Avalon Promise, read our Terms & Conditions or speak to our friendly customer support team on 0161 486 2020.

Does my plan include the Avalon Promise?

If you’ve bought a UK Direct Cremation, Cremation with ServiceStandard, Plus or Premium funeral plan, or a Build Your Own plan online, on or after 1st January 2019 in the UK, and you’ve chosen to pay over two years or more, you’ll benefit from the Avalon Promise.

The Avalon Promise comes into effect once your funeral plan has been in place for 12 months, as long as the instalments would have been paid by your 80th birthday.

See our FAQs for more information, or Terms & Conditions for full details.

Why choose Avalon

Peace of mind with the Avalon Promise

If you pass away before your plan is fully paid we can cover the cost with the Avalon Promise. Please see our T&Cs for details or speak to our friendly customer services team on 0161 486 2020.

The UK’s most trusted funeral plan provider

Our service is second to none. But don’t just take our word for it - we have over 2,500 reviews and are rated 'Excellent' by our customers on Trustpilot. Avalon is a leading provider of funeral plans, established for over 25 years with over 70,000 customers all happy in the knowledge that their funerals are planned and paid for.

Safe and secure

We are regulated in the UK by the Funeral Planning Authority (FPA), which exists to protect your interests, so you can relax knowing that we will ensure you get the funeral you paid for when it’s needed.​

Funeral plans to suit your needs

Choose from our range of funeral plans, or you can tailor your own funeral plan to meet the specific needs of you and your family. You can pay in full, or spread the cost with affordable monthly payments over the term of your plan.