A five-star rating with over 2,500 customer reviews

When choosing a funeral plan provider to carry out your wishes, trust is of the utmost importance.

For over 25 years, more than 85,000 families have trusted Avalon to provide peace of mind that their funerals are planned and paid for in advance, making sure their loved ones have nothing more to arrange or pay for when the times comes.

We are delighted to have received more than 2,500 5-Star ratings from real customers on independent review website Trustpilot, making us the UK's most trusted funeral plan provider. Unlike some other review websites, consumers can review companies on Trustpilot whether they chose to make a purchase or not, and whether their experience was positive or negative.

Here are a selection of our latest reviews from real customers, so you know you are in good company when choosing an Avalon plan.

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Why choose Avalon

Award Winning Plan Provider

We’re officially the Best Funeral Plan Provider for two consecutive years, after thousands of people voted at the Personal Finance Awards.

Peace of mind with the Avalon Promise

For extra peace of mind, if you pass away before your plan is fully paid, Avalon can still provide all the services outlined in your plan. We’re the only provider that works with local independent Funeral Directors to offer this security.

The UK’s most trusted funeral plan provider

We have over 2,500 reviews on Trustpilot and are rated 'Excellent' by our customers. For over 25 years we’ve helped over 85,000 people feel reassured their funeral is planned and paid for.

Safe and secure

Your money is kept in an independent Trust and we are regulated by the Funeral Planning Authority.

Local Funeral Directors

We work with over 1,800 local, independent Funeral Directors – that’s more than the Co-op (1,079) or Dignity (1,200) which means you can feel reassured you and your family will have support close by.