A five-star rating with over 3,000 customer reviews

When choosing a funeral plan provider to carry out your wishes, trust is of the utmost importance.

For over 25 years, more than 85,000 families have trusted Avalon to provide peace of mind that their funerals are planned and paid for in advance, making sure their loved ones are taken care of when the times comes.

We are delighted to be 'rated excellent' by consumers on Trustpilot. We have more than with more than 3,000 reviews from real customers on the independent review website Trustpilot. Unlike some other review websites, consumers can review companies on Trustpilot whether they chose to make a purchase or not, and whether their experience was positive or negative.

Here are a selection of our latest reviews from real customers, so you know you are in good company when choosing an Avalon plan.

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Why choose Avalon

Award Winning Plan Provider

We’re officially the UK's Best Funeral Plan Provider for three years running, after thousands of people voted at the Personal Finance Awards.

Peace of mind with the Avalon Promise

If you pass away before your plan is fully paid we can cover the cost with the Avalon Promise.

Rated excellent by our customers on Trustpilot

We have over 3,000 reviews on Trustpilot and are rated 'Excellent' by our customers. For over 25 years we’ve helped over 85,000 people feel reassured their funeral is planned and paid for.

Safe and secure

Your money is kept in an independent Trust.

Local Funeral Directors

We work with over 1,800 local, independent Funeral Directors – that’s more than the Co-op (1,079) or Dignity (1,200) which means you can feel reassured you and your family will have support close by.