A five-star rating with over 3,000 customer reviews

When choosing a funeral plan provider to carry out your wishes, trust is of the utmost importance.

For over 25 years, more than 100,000 families have trusted Avalon to provide peace of mind that their funerals are planned and paid for in advance, making sure their loved ones are taken care of when the times comes.

We are delighted to be 'rated excellent' by consumers on Trustpilot. We have more than 3,000 reviews from real customers on the independent review website Trustpilot. Unlike some other review websites, consumers can review companies on Trustpilot whether they chose to make a purchase or not, and whether their experience was positive or negative.

Here is a selection of our most recent reviews from real customers, so you know you are in good company when choosing an Avalon plan.

You can find out more and buy an Avalon UK funeral plan over the phone, or on a video call from the comfort of your own home.

Fill in the form to get a call back from one of our friendly funeral plan specialists. They can help you arrange an appointment to discuss your plan needs in more detail.

Find out more about our ways to buy a UK funeral plan


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Why choose Avalon?

Award-winning funeral plan provider

Our plans are award-winning. We’ve been voted the 'Best Funeral Plan Provider' at the Personal Finance Awards every year since 2019.

Avalon Promise for extra peace of mind

If you pass away before your plan is fully paid Avalon will still provide all the services in your plan once you’ve had your plan for 12 months in the UK or 18 months in the EU.

Rated excellent by our customers on Trustpilot

We have over 3,000 reviews on Trustpilot and are rated 'Excellent' by our customers. For over 25 years we’ve helped over 100,000 people feel reassured their funeral is planned and paid for.

Safe and secure

The money you pay for your plan is paid into an independently managed Trust and is held and safeguarded until the time it is needed to pay for the funeral. Avalon ensures that the Trust always has enough funds to provide the funerals of all our customers. But in the unlikely event that Avalon was to fail, the FSCS scheme guarantees to find an equivalent funeral plan replacement or financial compensation, which may be less than you paid in.

Local funeral directors

We work with local funeral directors to provide the funeral when the time comes. You can be sure that every one of the funeral directors in our network - 1,800 funeral directors in the UK and over 70 funeral directors in over 600 locations across Spain, Cyprus and Portugal - will deliver the high standards and personalised service you expect, and you and your family deserve.