Hello, we’re Avalon, voted the 'Best Funeral Plan Provider' 4 years running.

With over 25 years’ experience, we are experts in helping you plan for the future.

We understand that, just like every person, every funeral is unique and our team is dedicated to ensure that the plan you choose suits your individual needs and wishes. We provide funeral plans in the UK and for expats in SpainCyprus and Portugal, meaning we can help you and your loved ones, if you’ve found home there.

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Award winning funeral plan provider

We are very proud that our plans have been recognised as award winning. We’ve been voted the 'Best Funeral Plan Provider' at the Personal Finance Awards every year since 2019. Not only that, but our Premium Plan is also Defacto 5* rated. This recognition by external organisations can give you the extra reassurance that whichever Avalon Funeral Plan you choose is a good one.

Friendly funeral plan specialists

Our team of funeral plan specialists will take the time to get to know you and your circumstances, whether that be over the telephone phone or by a video call, so we can talk through your options. We pride ourselves on delivering a personal and supportive service for what can be a sensitive and difficult subject to some.

Leafy Cheshire is the home to our UK funeral plan specialists who have many years of experience helping customers throughout the UK decide on which Avalon Funeral Plan is right for them. We also have specialist teams in popular expat areas in Spain, Portugal and Cyprus, so there is always someone to speak to.

Our funeral plans

We also have a range of funeral plans for you to choose from. Whether you want a traditional cremation or burial, or a simple cremation without all the ceremonial fuss, we have a range of plans suitable to meet the wishes and budgets of most people.

When the plan is needed, a local funeral director will provide all the guidance and support your loved ones will need and will take care of all the arrangements in your plan. We work with over 1,800 local funeral directors in the UK who will deliver the high standards and personalised service you expect, and you and your family deserve. 

As we also offer expat funeral plans in Spain, Cyprus and Portugal, protecting your loved ones from the costs and complications of planning a funeral abroad. When the plan is needed, we work with over 70 funeral directors in over 600 locations across Spain, Cyprus and Portugal to help you family with the funeral arrangements in your plan. 

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The Avalon Promise provides extra peace of mind for you and your family


If you choose to pay for your funeral plan in instalments, you can benefit from the Avalon Promise. Avalon will still provide all the services included in your plan if you pass away before your plan is fully paid if:

  • You die as a result of an accident at any time

  • Your plan has been in place for 12 months for a UK plan or 18 months for one of our Europe plans

This means your loved ones won’t have to make up the difference for the cost of the services in the plan and can focus on celebrating your life, instead of worrying about finding the money to pay for your funeral.

Find more information about the Avalon Promise. 

Full Avalon Promise terms, conditions and exclusions can be found in the UK plan Terms and Conditions and Europe plan Terms and Conditions

Customers are at the heart of everything we do

To ensure every one of our customers receive an excellent service, we invest heavily in the training of our teams.

This means that no matter who you speak to, everyone understands who Avalon is and why we’re different. They will provide you with all the information you need so you can make the best decision for you.

From taking out your funeral plan to discussing or changing your plan, we’re here to guide you through your options and make sure you have everything you need to make an informed choice.

But, don’t take our word for it.

We’ve been recognised by the UK's Personal Finance Awards as ‘Best Funeral Plan Provider’ for four consecutive years in 2019-20, 2020-21, 2021-22 and 2022-23 for our dedication to delivering phenomenal service to our customers. As well as this, We have over 3,000 reviews on Trustpilot and are rated 'Excellent' by our customers. For over 25 years we’ve helped over 100,000 people feel reassured their funeral is planned and paid for.



Safe and Secure

The money you pay for your plan is paid into an independently managed Trust and is held and safeguarded until the time it is needed to pay for the funeral under UK trust laws design to protect funeral plan holders.

The Financial Services and Markets Act 2000 sets out the legislation that applies to funeral plans and you can be assured that Avalon’s plans and Trust Fund comply with the legislation.

Avalon manages the Trust in line with FCA legislation to ensure  that there is always enough money in the Trust to pay for the funerals of all our plan holders.

As Avalon is regulated by FCA all plans are covered by the FSCS scheme. This means in the unlikely event that Avalon were to fail, the FSCS scheme guarantees to find an equivalent funeral plan replacement or compensation which may be less than you have paid in.

Record your legacy with LifeLocker

LifeLocker is our free, online tool that helps you securely store your life and legacy. Keep your story safe for future generations, or share with friends and family. It is also the perfect space to share important documents with your loved ones.

When you purchase an Avalon funeral plan, you’ll get unlimited access to LifeLocker’s tools - so that you can record, write and upload memories. This means that you can share them for future generations - leaving a legacy for the future.

Get started today with your free LifeLocker account.




Real reviews from real customers

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We help you find the perfect plan...

Highly trained specialists

We have a team of funeral specialists who every day speak to individuals and their families over the phone and on video calls in the comfort of their own homes. Our Europe team can also visit you at home if you prefer. They'll talk you through our range of funeral plans, making sure you understand the details you so can make the right decision for you and your family

Time to consider your options

We want our customers to be happy with the plan they've bought. That's why we won't rush you to make a decision and will give you all the information you need.

Important documents to keep safe

When you take out a funeral plan with Avalon, we’ll send you a welcome pack which will include all of the information about your plan – this is the contractual information and our promise to you for the future. We will also contact a nominated representative on your behalf, if you give us permission, to tell them about the funeral plan you have chosen. It’s really important to speak to your family about your funeral plan so they know how it will help them at the difficult time of your death.

Your money held safely in Trust

The money for your funeral plan is kept safe in an independently-held Trust. Avalon follows strict guidance on how that Trust should be managed. Avalon ensures that the Trust always has enough funds to provide the funerals of all our customers. But in the unlikely event that Avalon were to fail, the FSCS scheme guarantees to find an equivalent funeral plan replacement or financial compensation, which may be less than you paid in.

...so that you're remembered the way you want to be

24-hour bereavement line

Our bereavement phone line is open 24/7 for when your loved ones need us. When the time comes, our team will set everything in motion for your funeral arrangements.

Local Funeral Directors

Your nominated local Funeral Director will help your family and friends arrange your funeral as detailed in your funeral plan. At Avalon we visit all the Funeral Directors we work with in person to make sure that they meet our high standards and will provide your family with the personalised service you and they deserve.

Making sure everything goes smoothly

After the funeral, our customer service team are there to listen. If your next of kin have any comments or suggestions, we will listen. We value your loved ones’ opinions, and we always aim to continually improve our service to the families we serve.

Open and honest

Here at Avalon, we only sell funeral plans. Part of what you pay for your plan helps us cover things like team member salaries, our 24-hour bereavement line, marketing our plans and managing your plan until you need it.