A five-star rating with over 1,400 customer reviews

Read funeral plan reviews on Trustpilot. Avalon is rated ‘Excellent’ by over 1,000 customers. We've been established for over 25 years with over 70,000 customers all happy in the knowledge that their funerals are planned and paid for. 

“My second time to take out a policy with Avalon, after my husband passed away last year. Found the first policy a godsend at that time, as everything was settled by me phoning one number.”

Yvonne, February 2019

“For a subject a lot of people find difficult to talk about, we were put at ease straight away. The friendly way everything was explained to us made talking about it less of a chore. We did not feel under any pressure whatsoever to take out a funeral plan.”

Danny, January 2019

“I would like to say that after my husband died I wouldn't have coped without Graeme and Debbie from Avalon. As soon as it happens just one phone call and Avalon take over everything and they are there to reassure you all the way there for you and your family all the way.”

Janet, February 2019

“We are confident that when the time comes there will be no unwelcome hidden costs. Everything is clearly set out…For everyone this will mean peace of mind, knowing this aspect has been addressed. Why pay more down the line when you can freeze funeral costs at today’s prices?

Mr and Mrs Symonds, December 2018

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Why choose Avalon

Peace of mind with the Avalon Promise

If you pass away before your plan is fully paid we can cover the cost with the Avalon Promise. Please see our T&Cs for details or speak to our friendly customer services team on 0161 486 2020.

The UK’s most trusted funeral plan provider

Our service is second to none. But don’t just take our word for it - we have over 1,000 reviews and are rated 'Excellent' by our customers on Trustpilot. Avalon is a leading provider of funeral plans, established for over 25 years with over 70,000 customers all happy in the knowledge that their funerals are planned and paid for.

Safe and secure

We are regulated in the UK by the Funeral Planning Authority (FPA), which exists to protect your interests, so you can relax knowing that we will ensure you get the funeral you paid for when it’s needed.​

Funeral plans to suit your needs

Choose from our range of funeral plans, or you can tailor your own funeral plan to meet the specific needs of you and your family. You can pay in full, or spread the cost with affordable monthly payments over the term of your plan.