We are Avalon and we're proud of what we do

We've been in business for over 25 years and have helped over 70,000 people find peace of mind with a pre-paid funeral plan


Funeral plan FAQs

European plan FAQs

We help you find the perfect plan...

No cold calls

At Avalon, we don’t cold call or target recently bereaved people. Everyone we speak to has asked for more information about funeral plans.

Highly trained advisors

We have over 50 advisors who visit thousands of families every month in the comfort of their own homes. They’ll talk you through our funeral plans, making sure you understand the details.

Time to consider your options

We want our customers to be happy with the plan they’ve bought. That’s why we won’t rush you to make a decision and will give you all the information you need.

A safe and secure Trust

The money for your funeral plan is kept safe in an independently-held Trust. And as a registered member of the Funeral Planning Authority, Avalon follows strict guidance on how that Trust should be managed.

...so that you're remembered the way you want to be

24-hour bereavement line

Our bereavement phone line is open 24/7 for when your loved ones need us. When the time comes, our support team will set everything in motion for your funeral arrangements.

Local Funeral Directors

Your nominated local Funeral Director will help your family and friends arrange your funeral and take care of you until the day of the service. We visit Funeral Directors in person to make sure that they meet our high standards. Our Funeral Director network has carried out over 12,000 funerals for our customers.

Transparent disbursements contribution

Disbursements are the extra costs of a funeral that aren’t Funeral Director fees. This contribution increases every year with the Consumer Price Index and is there to help cover costs outside of our control, such as the cremation or cemetery fees. Sometimes there may be a shortfall which your family will need to cover – when there's a shortfall on average our families fund an additional £146 for cremation-related disbursements (average paid from July 2017 to June 2018).

Making sure everything goes smoothly

After the funeral, our quality assurance team are there to listen to any comments or suggestions from your next of kin. We value your loved ones’ opinions.

Open and honest

We only sell funeral plans. Part of the cost of your plan helps us cover things like team member salaries, our 24-hour bereavement line, marketing our plans on behalf of local, independent Funeral Directors, and managing your plan until you need it.

If you live or spend time in Spain, Portugal or Cyprus, our European funeral plans offer you peace of mind, at home or abroad.


European funeral plans

Why over 70,000 people have chosen Avalon

Rated five-star ‘Excellent’ by over 1,000 customers on Trustpilot
25 years’ professional experience
Funeral Planning Authority registered
Great value, affordable plans
No unexpected surprises
No health checks or age restrictions
Professional and friendly advisors

A five-star rating with over 1,000 customer reviews

Avalon is rated ‘Excellent’ by over 1,000 customers on Trustpilot. We've been established for over 25 years with over 70,000 customers all happy in the knowledge that their funerals are planned and paid for.

The Avalon difference

We're one call away

When the time comes, your loved ones only need to make one call to our 24-hour bereavement phone number and your local Funeral Director will have the full details of your plan.

We go the extra mile

There’s no mileage limit on conveyancing (transporting you to the funeral home) within the UK mainland and Northern Ireland.

Your plan moves with you

Should you move house, your plan will move with you. Unlike other providers, we won’t charge you for this.

Gift your plan to a loved one

With Avalon, you can gift your plan to a loved one – even at short notice. Simply get in touch and we’ll arrange the transfer at no extra cost.

Dual certification

If you split your time between the UK and a second home in Europe, your plan will cover your funeral in either country, provided Avalon operates there.

Record your life story

LifeLocker is Avalon’s digital time capsule, which lets you record and share treasured memories, favourite photos and final wishes.

Get a free quote

Provide your details and click 'SUBMIT MY ENQUIRY'. Avalon will contact you by either email, phone or SMS message in reply to your enquiry. Please read and accept our Privacy & Cookie Policy and Terms of Use. We promise not to share your information. Thank you.

Why choose Avalon

The UK’s most trusted funeral plan provider

Our service is second to none. But don’t just take our word for it - we have over 1,000 reviews and are rated 'Excellent' by our customers on Trustpilot. Avalon is a leading provider of funeral plans, established for over 25 years with over 70,000 customers all happy in the knowledge that their funerals are planned and paid for.

Safe and secure

We are regulated in the UK by the Funeral Planning Authority (FPA), which exists to protect your interests, so you can relax knowing that we will ensure you get the funeral you paid for when it’s needed.​

Funeral plans to suit your needs

Choose from our range of funeral plans, or you can tailor your own funeral plan to meet the specific needs of you and your family. You can pay in full, or spread the cost with affordable monthly payments over the term of your plan.