Introduce funeral plans to your customers and colleagues

Do you want to offer your customers or employees the peace of mind and priceless security of a prepaid funeral plan from the UK's most trusted provider?

Avalon works with businesses to offer exclusive discounts on funeral plans. Whether you want to complement a suite of life planning products or provide a unique benefit for the people in your organisation, Avalon's bespoke range of plans lets your customers plan and pay for their funeral in advance.

We are proud to have partnered with Tesco and Dobbies, as well as support NHS staff with plan discounts through

Join our growing partner network

The funeral plan market is growing by 25% per annum, according to the Funeral Planning Authority (FPA), with more and more consumers seeking to beat rising funeral costs and protect their families from the stress of arranging a funeral.

Introduce your customers to a life planning product that fixes key funeral costs at today's prices and gives them true peace of mind. Join Avalon's network of partners today.

Contact business partner team

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Why choose Avalon

Peace of mind with the Avalon Promise

For extra peace of mind, if you pass away before your plan is fully paid, Avalon can still provide all the services outlined in your plan. We’re the only provider that works with local independent Funeral Directors to offer this security.

The UK’s most trusted funeral plan provider

We have over 1,700 reviews on Trustpilot and are rated 'Excellent' by our customers. For over 25 years we’ve helped over 70,000 people feel reassured their funeral is planned and paid for.

Safe and secure

Your money is kept in an independent Trust and we are regulated by the Funeral Planning Authority.

Local Funeral Directors

We work with over 1,800 local, independent Funeral Directors – that’s more than the Co-op (1,079) or Dignity (1,200) which means you can feel reassured you and your family will have support close by.