Avalon Premium Funeral Plan

The Premium plan includes:

Appointed Funeral Director attending to all the necessary funeral arrangements prior to and on the day of the funeral
Appointed Funeral Director providing confidential advice on personal and social matters and advice on the certification and registration of the death
Collection and transportation of the deceased from a place of residence, a care home, hospital or resting place in mainland Great Britain or Northern Ireland to your appointed Funeral Director within mainland Great Britain or Northern Ireland
Transfers between mainland Great Britain and Northern Ireland to your appointed Funeral Director in either province
Care and preparation the deceased at the funeral home – to include full hygienic treatment as required
Supply of a high-quality veneer effect coffin – suitable for burial or cremation
Provision of a traditional motor hearse to directly transport the deceased from the funeral home to the local crematorium or cemetery identified on the Plan Certificate
Use of chapel of rest for viewing during office hours
2 Limousines for the transportation of funeral guests on the day of the funeral
List of who sent flowers and charitable donations
Relevant funeral staff required to conduct the funeral service
Avalon LifeLocker
A Disbursement Allowance of up to £1000 is included in your plan. This allowance increases in line with the Consumer Price Index on 1st July each year. The allowance is put towards the cost of products and services associated with the funeral that are not guaranteed to be covered under the terms of the Standard Plan and are typically used to cover in part or all of the costs for:
a) Cremation fee
b) Burial fee for the preparation, opening and closing an existing burial plot
c) Doctor’s fee for the provision the medical certificate (for cremation in England, Wales, and Northern Ireland)
d) Minister or Celebrant fee to perform the funeral service on the day of the funeral
Any optional extras you’ve paid for in full or in part by an advance payment and described on your Plan Certificate

The Premium plan excludes:

Any services for a Funeral Director not appointed by Avalon
Additional venue costs to host the event or a service, including a church service
A wake, including the costs associated with catering for the funeral congregation/guests
Obituary notices posted in the media
Flowers, floral tributes, or any items requested in celebration of the deceased
Memorial casket, urn, or scatter tube
Burial plot – a plot of land purchased to be used as a grave
Headstone, memorials, or associated costs for stonework and erection thereof
Gifts, including charitable donations
Cost incurred for the upkeep and maintenance of a memorial
Any additional Limousine/s for the transportation of funeral guests on the day of the funeral
Hymn cards and order of service
Audio or visual equipment
Interment or distribution of ashes
Repatriation from outside of mainland Great Britain or Northern Ireland

This plan includes a third-party costs allowance which is put towards the costs associated with the funeral including cremation or cemetery fees, Doctor’s fees or Minister’s fees. There may be extra charges at the time of the funeral for other items not covered by the plan.

Find out more, please see full Terms and Conditions and Funeral Plan Summary for details.

How would you like to pay

Avalon offer a range of flexible payment options, you can decide how and when to pay for your funeral plan. Make a one off payment or opt to spread the cost, the choice is yours.

The instalment illustration is calculated based on 5.2% Instalment Fee.

The Price of a Funeral

The UK Premium Funeral Plan price of 4,345 GBP compares to the current average price of an ‘at need’ funeral price should you require a similar funeral today.

At time of sale, Avalon will allocate your plan to a specific Funeral Director(s) and have negotiated a wholesale price for the costs of provision of your funeral. These wholesale costs to Avalon vary, for example, by region and plan type but on average are for this plan are 2,439 GBP + annual uplift for inflation at today’s prices.

Unlike the plan price you pay which is fixed, the at need price today is likely to rise with inflation each year until you need a funeral. These wholesale costs to Avalon are also uplifted for inflation each year.

UK Premium

Trust Amounts

All the money you pay for your plan is paid into the Trust. Avalon do not receive any money from the trust unless it is funded to over 110% of required funds to provide your funeral in the future. If the trust is funded to over 110%, we receive a maximum of 1,364 GBP from the trust for every plan we sell to cover our reasonable administration overheads and expenses of running the business for each plan.

The amount Avalon receive can vary but is subject to the maximum amounts per plan and subject to the FCA funding rules. These maximums are the amounts certified by the actuary to ensure we always have sufficient funds retained on trust to provide the funeral services at time of need. This is not a fee or a charge to you and any amount you pay to us is fully refundable, subject to the cancelation terms of your plan. Please see our Funeral Plan Trusts page.

Subject to professional advice and guidelines and the Trust being over 10% in surplus, Avalon may receive additional amounts from the Trust.

Speak to our funeral plan specialists

Provide your details and click 'CALL ME BACK'. Avalon will contact you by phone in reply to your enquiry. Please read and accept our Privacy & Cookie Policy and Terms of Use. We promise not to share your information. Thank you.

You can find out more and buy an Avalon UK funeral plan over the phone, or on a video call from the comfort of your own home.

Fill in the form to get a call back from one of our friendly funeral plan specialists. They can help you arrange an appointment to discuss your plan needs in more detail.

Find out more about our ways to buy a UK funeral plan


The Avalon Promise provides extra peace of mind for you and your family


If you choose to pay for your funeral plan in instalments, you can benefit from the Avalon Promise. Avalon will still provide all the services included in your plan if you pass away before your plan is fully paid if:

  • You die as a result of an accident at any time

  • Your plan has been in place for 12 months for a UK plan or 18 months for one of our Europe plans

This means your loved ones won’t have to make up the difference for the cost of the services in the plan and can focus on celebrating your life, instead of worrying about finding the money to pay for your funeral.

Find more information about the Avalon Promise. 

Full Avalon Promise terms, conditions and exclusions can be found in the UK plan Terms and Conditions and Europe plan Terms and Conditions

Why choose Avalon?

Award-winning funeral plan provider

Our plans are award-winning. We’ve been voted the 'Best Funeral Plan Provider' at the Personal Finance Awards every year since 2019.

Avalon Promise for extra peace of mind

If you pass away before your plan is fully paid Avalon will still provide all the services in your plan once you’ve had your plan for 12 months in the UK or 18 months in the EU.

Rated excellent by our customers on Trustpilot

We have over 3,000 reviews on Trustpilot and are rated 'Excellent' by our customers. For over 25 years we’ve helped over 100,000 people feel reassured their funeral is planned and paid for.

Safe and secure

The money you pay for your plan is paid into an independently managed Trust and is held and safeguarded until the time it is needed to pay for the funeral. Avalon ensures that the Trust always has enough funds to provide the funerals of all our customers. But in the unlikely event that Avalon was to fail, the FSCS scheme guarantees to find an equivalent funeral plan replacement or financial compensation, which may be less than you paid in.

Local funeral directors

We work with local funeral directors to provide the funeral when the time comes. You can be sure that every one of the funeral directors in our network - 1,800 funeral directors in the UK and over 70 funeral directors in over 600 locations across Spain, Cyprus and Portugal - will deliver the high standards and personalised service you expect, and you and your family deserve.

More than 100,000 people have planned with Avalon

Our team of experts are here to help you and your loved ones when you need it most.

But don’t just take our word for it - we're rated 'Excellent' on Trustpilot with more than 3,000 five-star reviews from real customers. Avalon has been voted best funeral plan provider 3 years running, established for over 25 years and with over 100,000 customers all happy in the knowledge that their funerals are planned and paid for.