Our most comprehensive plan
Our Premium plan covers all the essential funeral arrangements and funeral director services, including a high quality veneer coffin, hearse and two following limousines.
We are delighted that the Premium funeral plan has received a 5-Star rating from Defaqto. This rating is awarded to prepaid funeral plans which offer a comprehensive level of features and benefits and provides one of the highest quality offerings on the market.
The Premium plan includes:
The Premium plan excludes:
This plan includes a third-party costs allowance which is put towards the costs associated with the funeral including cremation or cemetery fees, Doctor’s fees or Minister’s fees. There may be extra charges at the time of the funeral for other items not covered by the plan.
Find out more, please see full Terms and Conditions and Funeral Plan Summary for details.
How would you like to pay
Avalon offer a range of flexible payment options, you can decide how and when to pay for your funeral plan. Make a one off payment or opt to spread the cost, the choice is yours.
The instalment illustration is calculated based on 5.2% Instalment Fee.
The Price of a Funeral
The UK Premium Funeral Plan price of 4,345 GBP compares to the current average price of an ‘at need’ funeral price should you require a similar funeral today.
At time of sale, Avalon will allocate your plan to a specific Funeral Director(s) and have negotiated a wholesale price for the costs of provision of your funeral. These wholesale costs to Avalon vary, for example, by region and plan type but on average are for this plan are 2,439 GBP + annual uplift for inflation at today’s prices.
Unlike the plan price you pay which is fixed, the at need price today is likely to rise with inflation each year until you need a funeral. These wholesale costs to Avalon are also uplifted for inflation each year.
All the money you pay for your plan is paid into the Trust. Avalon do not receive any money from the trust unless it is funded to over 110% of required funds to provide your funeral in the future. If the trust is funded to over 110%, we receive a maximum of 1,364 GBP from the trust for every plan we sell to cover our reasonable administration overheads and expenses of running the business for each plan.
The amount Avalon receive can vary but is subject to the maximum amounts per plan and subject to the FCA funding rules. These maximums are the amounts certified by the actuary to ensure we always have sufficient funds retained on trust to provide the funeral services at time of need. This is not a fee or a charge to you and any amount you pay to us is fully refundable, subject to the cancelation terms of your plan. Please see our Funeral Plan Trusts page.
Subject to professional advice and guidelines and the Trust being over 10% in surplus, Avalon may receive additional amounts from the Trust.
Speak to our funeral plan specialists
You can find out more and buy an Avalon UK or Expat funeral plan over the phone, or on a video call from the comfort of your own home.
Our Europe team also offer home visit appointments if you prefer.
Fill in the form to get a call back from one of our friendly funeral plan specialists. They can help you arrange an appointment to discuss your plan needs in more detail.
Find out more about our ways to buy a UK funeral plan or an Expat funeral plan
Looking for a different plan?
We offer a range of flexible funeral plans for cremation and burial, designed to give you and your family peace of mind. Take a look at and compare our most popular plans or why not customise your very own funeral plan.
Cremation Only Plan£1485
This is an unattended direct cremation, which doesn’t include a service
Monthly instalments from £14.10 Total Payable £2596.50
Standard Funeral Plan£3745
This plan covers the services of a funeral director, a coffin and hearse
Monthly instalments from £36.45 Total Payable £6619.30
Plus Funeral Plan£4095
The Standard Plan, plus one limousine and the option to visit your loved one in a chapel of rest
Monthly instalments from £39.71 Total Payable £7226.70
This plan includes a simple funeral with a family-led service at your chosen crematorium
Monthly instalments from £27.05 Total Payable £4928.30
If you choose to pay for your funeral plan in instalments, you can benefit from the Avalon Promise. Avalon will still provide all the services included in your plan if you pass away before your plan is fully paid if:
You die as a result of an accident at any time
Your plan has been in place for 12 months for a UK plan or 18 months for one of our Europe plans
This means your loved ones won’t have to make up the difference for the cost of the services in the plan and can focus on celebrating your life, instead of worrying about finding the money to pay for your funeral.
Find more information about the Avalon Promise.
Why choose Avalon?
Award-winning funeral plan provider
Our plans are award-winning. We’ve been voted the 'Best Funeral Plan Provider' at the Personal Finance Awards every year since 2019. Not only that, but our Premium Plan is also Defacto 5* rated.
Avalon Promise for extra peace of mind
If you pass away before your plan is fully paid Avalon will still provide all the services in your plan once you’ve had your plan for 12 months in the UK or 18 months in the EU.
Rated excellent by our customers on Trustpilot
We have over 3,000 reviews on Trustpilot and are rated 'Excellent' by our customers. For over 25 years we’ve helped over 100,000 people feel reassured their funeral is planned and paid for.
Safe and secure
The money you pay for your plan is paid into an independently managed Trust and is held and safeguarded until the time it is needed to pay for the funeral. Avalon ensures that the Trust always has enough funds to provide the funerals of all our customers. But in the unlikely event that Avalon was to fail, the FSCS scheme guarantees to find an equivalent funeral plan replacement or financial compensation, which may be less than you paid in.
Local funeral directors
We work with local funeral directors to provide the funeral when the time comes. You can be sure that every one of the funeral directors in our network - 1,800 funeral directors in the UK and over 70 funeral directors in over 600 locations across Spain, Cyprus and Portugal - will deliver the high standards and personalised service you expect, and you and your family deserve.
More than 100,000 people have planned with Avalon
Our team of experts are here to help you and your loved ones when you need it most.
But don’t just take our word for it - we're rated 'Excellent' on Trustpilot with more than 3,000 five-star reviews from real customers. Avalon has been voted best funeral plan provider 3 years running, established for over 25 years and with over 100,000 customers all happy in the knowledge that their funerals are planned and paid for.