Introduce funeral plans to your customers and colleagues

Partner with Avalon, the most trusted name in the business


Avalon works with businesses to provide a range of funeral plans designed to sustain your business growth by offering customers or employees the peace of mind of a prepaid funeral plan from the UK's most trusted provider.

Whether you want to complement a suite of life planning products or provide a unique benefit for the employees in your organisation, Avalon's bespoke range of plans lets customers plan and pay for their funeral in advance.

We are continually looking for new partners and have had success working with a broad network of financial and life planning partners, and retailers. We also support NHS staff with funeral plan discounts through

Tailored for you

We will work closely with you to offer a relevant solution for your business and customers

Dedicated relationship management

Our account team will always be on hand to provide you with ongoing support such as regular meetings; training; and the sharing of best practice within the sector

Funeral planning expertise

Our funeral planning specialists continually monitor market and regulatory trends to ensure we offer the strongest and most competitive products in our sector, designed around customer needs

Excellent customer experience

From the moment your customers purchase an Avalon funeral plan, our expert and friendly customer services team will ensure they and their families receive an excellent customer experience

Customer retentions

Our experienced team specialise in liaising with customers who, due to a change in circumstance, may need to adapt their funeral plan

Insight driven analysis to ensure ongoing success

We’ll work with you to understand the performance of our partnership and use this as a basis to continually improve

We are Avalon

Established for over 25 years and with over 85,000 customers, we are experts in funeral planning
We’re the fastest growing pre-paid funeral planning company in the UK and Europe
Employees in the UK, Spain, Cyprus and Portugal and offices in UK and Spain
Partner with over 1,800 trusted, local Funeral Directors
Registered Funeral Planning Authority (FPA) provider with £95m under assets
We have over 2,500 reviews and are rated “Excellent” on Trustpilot
95% of families recommend Avalon after experiencing a funeral with an Avalon plan*
Our Premium plan is Defaqto 5 Star rated
We sell via a multichannel model to customers who have expressed an interest in our plans

Join our growing partner network

The funeral plan market is growing, with more and more consumers seeking to beat rising funeral costs and protect their families from the stress of arranging a funeral.

Introduce your customers to a life planning product that fixes key funeral costs at today's prices and gives them true peace of mind. Join Avalon's network of partners today.

Contact business partner team

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*During October-December 2018 Avalon Funeral Plans in association with our Funeral Director network carried out 283 funerals. Our quality assurance sampling following the funeral and comprising 56 families showed that 95% would be happy to recommend an Avalon Funeral Plan.