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Avalon headed to the National Funeral Exhibition

Meet Avalon’s new CEO and discover our new Funeral Director Plan at the NFE 2019 in Stoneleigh Park, Warwickshire.

On 7th-9th June, Avalon Funeral Plans will be attending the National Funeral Exhibition at Stoneleigh Park, Warwickshire. Avalon’s new CEO, Susan Stevenson, will be at the industry show, as Avalon announces the launch its new Funeral Director Plan.

The Funeral Director Plan enables Funeral Directors to broaden their offer and reach a wider community by providing a totally bespoke prepaid funeral plan service to their customers, in partnership with Avalon. The Funeral Director Plan is tailor-made to include all the extra details over and above the essential elements of a funeral.

The plan is designed to give you a simple, flexible and risk-free route to grow your business. Avalon manages all administration and invests the full cost of the plan into an independently-managed Trust.

This new plan for Funeral Directors comes following the launch of our [Avalon Promise] in January this year. The Avalon Promise means if customers pass away before their plan is fully paid, we can cover the cost of the services included in their funeral plan, giving our plan holders extra peace of mind and security.

Whether you’re already an Avalon partner or you’re looking to grow your business with a trusted funeral plan provider, visit us at the NFE 2019, in Hall 1, Stand 87, to find out how partnering with us can help support your business.

You can also meet our newly-appointed CEO, Susan Stevenson. Susan joins the business with 25 years’ experience in consumer financial services, working globally for American Express and insurance group Cigna.

Speaking about her appointment, Susan said: “I am joining Avalon at a time of great growth and diversification, both in the UK and overseas in European markets. There’s a huge opportunity to meet the changing consumer requirements for pre-need funeral plans with new products, as well as expanding our network of Funeral Directors and supporting them to secure future business.

“We are delivering a product that really helps, leaving loved ones with wonderful memories rather than financial worries. We are meeting a consumer need that everyone has, even if they don’t realise it. The key to unlock further growth will be to help people understand the benefits of planning for the future now.”

Visit us at the National Funeral Exhibition 2019, 7th-9th June at Stoneleigh Park, on Stand 87 in Hall 1 to find out more. Funeral directors looking to join Avalon’s network or find out more about its new Funeral Director plan can call 0161 486 2025 or email


About the author

With a Masters from the University of Bristol, Jessica Hanson has worked in the funeral sector for several years, following the latest industry trends and writing about end of life planning. Jessica has previously written as a blogger for the Huffington Post, covering topics such as death positivity, understanding grief and how funerals are changing. You can find Jessica on LinkedIn and Twitter.