Why you should choose an FPA-registered funeral plan provider


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Find out how the Funeral Planning Authority helps protect you when you buy a funeral plan.

What is the Funeral Planning Authority?

The Funeral Planning Authority (FPA) is an industry organisation dedicated to regulating providers of prepaid funeral plans in the UK.

The FPA has a Code of Practice and Rules which all members have to abide by. These rules go beyond the bare minimum legal requirements, in order to offer great customer service and consumer protection.

After initial registration, providers must re-register every year and the FPA checks that they are still abiding by the Code of Practice. This ensures that standards remain high and customers continue receiving the best possible care.

Why choose an FPA-registered funeral plan provider?

Funeral plan providers who are registered with the FPA, such as Avalon, are held to a higher standard than is legally required. By pledging to follow the FPA Code of Practice, Avalon is ensuring that the service you receive is always professional, considerate and transparent.

The FPA Code of Practice outlines that members must:

  • Act in a courteous, sensitive, dignified and professional manner
  • Not make unsolicited calls or visits
  • Respect confidential information given to them by customers
  • Must not make misleading comments about the quality or appropriateness of any funeral plan
  • Ensure that all marketing is always in good taste, is honest and truthful, and makes no unsubstantiated claims
  • Train employees on sales practices that ensures potential customers are given sufficient information to make informed decisions
  • Apply with the FPA’s rules regarding how funds paid by customers are secured for the future

You can find the full Code of Practice and Rules on the Funeral Planning Authority’s website.

What about non-registered funeral plan providers?

There are some funeral plan providers in the UK who are not registered members of the FPA. They may have chosen not to register, or have not met the standards required to pass the registration process.

Although non-FPA providers still have to adhere to laws around trust funds and life insurance, they do not have to follow the Code of Practice outlined above. Therefore, in many cases, they cannot be independently be held accountable for poor outcomes or customer service.

When you choose an FPA-registered provider, you know that the company’s practices have been scrutinised and approved according to the FPA’s Code.

Choosing an Avalon funeral plan

Avalon is registered with the FPA and is proud to abide by its Code of Practice and Rules. We aim to give you all the information you need, in a clear, understandable way, so you can make an informed decision.

Avalon is the UK’s most trusted funeral plan provider, with a Trustpilot score of 9.6 out of 10. Read customer reviews online and find out how an Avalon funeral plan can help you.


About the author

With a Masters from the University of Bristol, Jessica Hanson has worked in the funeral sector for several years, following the latest industry trends and writing about end of life planning. Jessica has previously written as a blogger for the Huffington Post, covering topics such as death positivity, understanding grief and how funerals are changing. You can find Jessica on LinkedIn and Twitter.