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Avalon named ‘Best Funeral Plan Provider’ at this year’s Personal Finance Awards (and, we couldn’t have done it without you!) 

Personal Finance Awards Winners AvalonAvalon Commercial Director Colette Porter with Joanne Atkin, Editor of


We’re pleased to announce that this month, we were selected as ‘Best Funeral Plan Provider’ at this year’s Personal Finance Awards Ceremony.

And, we owe it all to you. Our customers!

We were selected with over 20,000 consumers voting across the awards, discussing their own experiences with each product or service. 

With over 22 years of awards, the Personal Finance Award is a coveted form of recognition for anyone in the industry. 

Avalon’s CEO, Susan Stevenson, said: “There is no other industry in which taking care of the customer, their journey and their family is quite so important. We like to think we’re different to other funeral plan providers in that we go the extra mile in helping customers and their loved ones when they perhaps need it most.”

With over 25 years’ experience providing funeral plans to more than 70,000 customers across the UK and Europe, Avalon was recognised for its dedication to its customers, as well our commitment to putting our customers first. Taking into account our 2,000 excellent Trustpilot reviews, 5* rating on Defaqto and customer feedback, as well as our dedication to regulating the funeral plan industry.

In fact, our reputation for being ‘the most trusted name in funerals’ means that someone chooses Avalon as their funeral plan provider every ten minutes*. 

Avalon CEO, Susan said: “It’s our promise to always put our customers at the centre of what we do, and the fact that we’ve been recognised for our efforts - particularly by such a widely renowned awarding body as the Personal Finance Awards - really means the world to us.”

The award also took into account The Avalon Promise. Which reassures customers that if they pass away before their plan is fully paid, Avalon will cover the cost of the services included in their funeral plan.

If you're looking to fix the essential costs of your funeral and gain valuable peace of mind for your family, get your free quote today and find out why we've been named Best Funeral Plan Provider.

*Based on sales of funeral plans over the period January – December 2018, by home appointment or over the phone, during standard trading hours.


About the Author: Charlotte Moore is a writer and journalist based in Manchester. She has over 4 years' experience writing within lifestyle, technology and finance. Find her at and Studio Sonder