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Avalon named ‘Best Funeral Plan Provider’ for the second year running

PFA Best Funeral Plan Provider 2021


Avalon Funeral Plans is celebrating after being named ‘Best Funeral Plan Provider’ at the 2020/21 Personal Finance Awards for the second year running.    

The Wilmslow-based firm has been recognised for its commitment to putting the customer first and the unique features of its funeral plans that offer peace of mind to customers.

The award win follows a challenging year for the funeral services industry, as it dealt with the unprecedented situation caused by COVID-19.

Now in its 23rd year, the Personal Finance Awards has long been recognised as a benchmark for excellence in the consumer finance market.

Voted for by thousands of consumers based on their experience of outstanding products or customer service in the industry, it reflects their choice of the top financial providers.

Speaking about the award win, Avalon’s CEO, Susan Stevenson, said:

“We are so proud to have won this award in a year when our colleagues and funeral director partners have faced the unique challenge of maintaining a high standard of exceptional care for our customers and their families amidst a global pandemic.

“We like to think we’re unique in that we go the extra mile in helping customers and their loved ones when they perhaps need it most and have really shown this to be true this year.

“We have supported thousands of bereaved families throughout 2020 with the same level of care and compassion that has come to be expected of us and I want to thank our Funeral Director partners for their commitment this year. The fact that we’ve been recognised for our efforts - particularly by such a widely renowned awarding body as the Personal Finance Awards - against the backdrop of an unprecedented year for the industry, really means the world to us.”

With 26 years’ experience providing funeral plans to more than 85,000 customers across the UK and Europe, Avalon lead the funeral planning industry in exceptional customer feedback.

Over 2,500 satisfied customers have taken to the internet and provided a rating of ‘excellent’ on Trustpilot, and their premium plan is five-star rated on Defaqto.

Working with a network of 1,800 local and independent Funeral Director, they provide funeral plans which help customers beat rising funeral costs and choose how they want to be remembered.

Susan added: “Our commitment to putting the customer at the heart of what we do is reflected in the unique features offered in our plans.

“Our Avalon Promise reassures customers that if they pass away before their plan is fully paid, Avalon can cover the cost of the services included in their funeral plan - we are the only plan provider that works with local, independent funeral directors to offer this.”

“For extra peace of mind for families when they need it most, our additional services such as doctors’ fees; embalming and unlimited conveyance, are also included as standard in our plans.”

Find out more about our award winning plans here.