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Avalon Funeral Plans announces launch of bespoke corporate partners programme

Avalon Funeral Plans, has announced the introduction of a bespoke partnership programme for a variety of corporate partners, from financial advisors and life planning experts, to estate planners and employee benefit schemes.

The programme, which enables partners to provide Avalon’s funeral plans for their customers or staff, aims to enhance the life-planning suite of products available in the personal finance and wealth management sector.

With the average cost of a funeral rising year-on-year above inflation, a funeral could cost as much as £12,147** by 2033. Customers can therefore benefit from a plan that fixes the key costs of their funeral at today’s prices, avoiding rising costs for their families in the future and ensuring they are remembered the way they want to be.

Avalon has over 25 years’ experience providing funeral plans for more than 70,000 customers and is the fastest growing funeral plan provider in Europe. In recent years, the business has achieved significant growth under a new senior management team led by CEO, Susan Stevenson.

The company works with a network of 1,800 local, independent funeral directors across the UK, and has officially launched the new programme this month, supporting its partners with a simple, flexible and risk-free route to grow their roster of personal finance products.

Working closely with its partners, Avalon offers a tailored solution for businesses and their customers, with dedicated relationship management from an account team that will always be on hand. This level of support includes regular meetings, training and the sharing of best practice within the sector.

Its funeral planning specialists also continually monitor market and regulatory trends to ensure the company offers the strongest and most competitive products in the sector, designed around customer needs.

Excellent customer service also sits at the very heart of Avalon’s business strategy - a quality that is continuously reflected in the company’s industry-leading customer feedback, with over 2,000 reviews and a rating of ‘excellent’ on Trustpilot, as well as a five-star rating on Defaqto.

The company also recently took home the coveted title of ‘Best Funeral Plan Provider’ at the 2019 Personal Finance Awards, recognised for its dedication to its customers, as well as the high standard of its service - based on the votes of 20,000 consumers.

Avalon’s corporate partners are set to benefit from the company’s sterling reputation, with insight driven analysis carried out regularly to understand the performance of the partnership and use this as a basis for continuous improvement.

Speaking about the programme, Avalon’s CEO, Susan Stevenson, said: “This is an exciting time of growth and diversification for the business. As a result, there’s a huge opportunity to expand on new routes to our customers and to forge new partnerships with a variety of different corporate partners, supporting them in broadening their suite of products and securing future business.

“We are delivering a product that really helps families and this is something that should be available to people through other avenues, whether that be through a financial advisor or a staff benefit scheme, for example. Like our partners, we want to provide our customers with the best possible advice, helping them to understand the benefits of planning for the future now.”

The latest news from Avalon comes following the launch of its Avalon Promise earlier this year, which reassures customers that if they pass away before their plan is fully paid, Avalon can cover the cost of the services included in their funeral plan.

Regulated in the UK by the Funeral Planning Authority (FPA), Avalon employs more than 200 people at its offices in Cheshire, Spain, The Canaries, Portugal and Cyprus.

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